French website By numbers interviewed three Apple executives about the new iPad Pro models that launched earlier this month. While the discussion didn’t reveal many new details, it did mention one potential change for future iPads.


While the Apple logo on the back of iPads is positioned to appear vertical in portrait orientation, the devices are often used in landscape orientation with a keyboard attached, resulting in the Apple logo appearing on its side. Apple even moved the front-facing camera to the longer right edge on the new iPad Pro and iPad Air models, so it appears in the top center when the devices are in landscape orientation.

With landscape usage becoming more popular, Apple product designer Molly Anderson said that a landscape Apple logo is possible on future iPads.

“I think that could change,” Anderson said, according to a computer translation of the French-language interview. “We’re thinking about it. The iPad has long been a product that’s been used in portrait mode, but we’re increasingly using it in landscape mode.”

On the software side, Apple has already started displaying the Apple logo that appears when the iPad is started in landscape starting with iPadOS 14.5 when the device is in landscape orientation. With Apple seemingly open to change on the hardware side as well, future iPads will be something to look forward to.

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