Attention MacBook! The new ASUS ProArt notebooks are a content creator’s dream

ASUS unveiled a new line of ProArt notebooks at Computex 2024. Aimed at photographers, videographers and digital artists, the ProArt range features premium components designed to ease even the most demanding workloads.

The newly launched ProArt models feature Copilot, Microsoft’s AI conversational assistant that helps you search, perform tasks, generate text and create images based on written or spoken ideas. ASUS also includes creator-focused AI apps like StoryCube: a smart asset management app packed with AI to help organize scenes and generate clips. The included MuseTree app lets you generate more creativity through simple graphical interactions while intelligently storing and managing ideas at all times. The new laptops feature a special Copilot key for quick access to your everyday AI companion.

The largest new ProArt notebook is the 16-inch ProArt P16. It’s powered by the latest AMD Ryzen AI 9 HX 370 processor, which includes an NPU (neural processing unit) capable of 50 TOPS (TOPS, short for ‘billion operations per second’, is a measure of integer math performance; background processing behind AI Algorithms like nVidia’s GPU Copilot The GeForce RTX 4070 is powered by the ProArt P16 graphics processing, which alone is capable of a TOPS score of 321. This makes the ProArt P16 a first-of-its-kind AI computer built for advanced AI workflows across creativity, gaming, and gaming while also offering faster performance with applications such as DaVinci Resolve and Adobe Premiere Pro.

For those who prefer a slightly more portable laptop, there’s the 1.38kg 13-inch ProArt PX13. It is a 2-in-1 convertible laptop with a 360° hinge that allows you to seamlessly switch between laptop, tent, stand or tablet modes. The PX13 boasts a cutting-edge Lumina OLED display capable of 100% DCI-P3 color coverage, a smooth 120Hz refresh rate, HDR with a maximum brightness of up to 600 nits and an impressive Delta E <1 color accuracy. Processing power again comes from the same AMD Ryzen AI 9 HX 370 processor / GeForce RTX 4070 GPU combo as the larger ProArt P16, giving the ProArt PX13 comparable AI processing power to its larger sibling. ASUS has also included high-end connectivity such as Wi-Fi 7, two USB4 ports and a handy micro SD UHS-II card reader.

Finally, the ultra-compact and ultra-portable ProArt PZ13 detachable notebook. Weighing just 0.85kg, it has the same 3K Lumina display as the ProArt PX13, but here it can be magnetically separated from the keyboard to become a standalone tablet. It also features a microSD slot and Copilot+ AI capability thanks to its AI Snapdragon processor, while it has a large 70WH battery and IP52 dust and water resistance.

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