28 best and worst value destinations ranked by Brits, with Greece top overall and Scandinavia bottom

Sophie Foster, Deputy Travel Editor for Mailonline

16:06 07 June 2024, updated 16:33 07 June 2024

  • Ordered by the Post Office Travel Money Holiday Spending Report
  • It is worth traveling to Europe this year for the best price-quality ratio holiday
  • Overseas travel is named as the highest priority after food, energy and necessities
  • What is your favorite destination on the list? Vote in our poll…
  • READ MORE: Inside Spain’s two cheapest seaside destinations



Brits have ranked the best and worst-rated destinations around the world – and it’s Greece that comes out on top, with Scandinavia bottom overall.

The 28-strong ranking comes courtesy of the Post Office Travel Money Holiday Spending Report, where 94 per cent of Brits say Greece is good value, while only 38 per cent rate Scandinavia (Norway, Denmark and Sweden) as such.

The second best value country is mainland Spain (93 percent), followed by the Canary Islands (93 percent), which include Tenerife, Fuerteventura, Gran Canaria, Lanzarote, La Palma, La Gomera and El Hierro. Just above Scandinavia, according to voters, Switzerland is the second worst destination (38 percent).

The best-rated long-haul destination is Thailand (89 percent), followed by Mexico (87 percent) and South Africa (85 percent).

The lowest long-haul destination is the city of Dubai (51 percent) in the United Arab Emirates, while the United States (67 percent) is the second worst in terms of value, followed by Mauritius (68 percent) in East Africa.

Greece is the best value destination overall, with 94 per cent of Brits saying the country is good value. Pictured is the Acropolis in Athens
Mainland Spain is second in the rankings, followed by the Canary Islands (No.3), which is good value for 93 per cent of UK holidaymakers. Pictured – Santa Cruz, the capital of Tenerife
In last place overall is Scandinavia (Norway, Denmark and Sweden), where only 38 percent said it was good value. Pictured – Hamnoy in Norway
The lowest (#26) long-haul destination is Dubai (51 percent)

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Portugal (92 percent) and Turkey (92 percent) complete the top five of the ranking for Europe.

France (65 percent), Italy (79 percent) and Croatia (83 percent) also make up the list of the five worst value European destinations.

The Post Office report also reveals that more than three in five Britons – and 68 per cent of families – plan to travel abroad this year, with overseas trips named the highest priority after paying for food, energy and household essentials.

On their last trip abroad, almost four in five (78 per cent) holidaymakers set a budget of £334.47 per person on average, but only a third of holidaymakers stuck to it – 67 per cent broke their budget by an average of £154.62. .

Families spent even more. The 73 per cent who went over their budget did so by 55 per cent and spent £312 more than the average budget of £566.26.

BEST AND WORST VALUE DESTINATIONS FOR 2024 AS RATED BY THE BRITISH

1. Greece

2. Spain mainland

3. Canary Islands

4. Portugal

5. Turkey

6. Bulgaria

7. Thailand

8. Balearic Islands

9. Mexico

10. Malta

11. Cyprus

12. South Africa

13. Egypt

14. Vietnam

15. Croatia

16. Canada

17. Italy

18. New Zealand

19. Caribbean

20. Australia

21. Sri Lanka

22. Kenya

23. Mauritius

24. USA

25. France

26. Dubai

27. Switzerland

28. Scandinavia

Source: Report on spending money for vacation post office

The second worst destination (No. 27) is Switzerland, according to the poll’s voters. In the picture – the panorama of Geneva and the Jet d’Eau fountain
Thailand wins the gold medal (No. 7) for the best long-haul destination. Pictured – a large seated Buddha statue at Wat Paknam Phasi Charoen, Bangkok
South Africa (No. 12) rounds out the list of the top three best value long-haul destinations. Pictured – Cape Town

More than half (57 per cent) of holidaymakers who overspent blamed meals in restaurants, while 32 per cent named food and drinks bought at a local shop or supermarket as the culprits.

A third (36 percent) attribute their overspending to the cost of drinks, and 44 percent say they overspent on sightseeing and excursions.

An earlier survey showed that 84 percent of vacationers were worried about the cost of food, drink and other tourist items in overseas resorts and cities.

Mexico (No. 9) is the second most valuable long-haul destination, according to the report. The picture shows Kukulkan’s pyramid in Chichén Itzá
The United States (No. 24) is considered a good value by only 67 percent of voters. Pictured – New York City

Travelers staying at all-inclusive resorts are reporting an increase in spending on food and drink — the Post Office says in a press release that this is because fewer items are now included in the paid package.

The report states that 77 percent of individuals and 81 percent of families spend on trips to local restaurants for meals.

Laura Plunkett, head of travel money at the Post Office, said: “The opinions of holidaymakers who have visited a destination are really useful and are likely to be a more reliable source of information about value for money than those of people who have no direct knowledge. Earth.

“Most of the 28 destinations included in our Good Value survey scored higher with past visitors than those who had to rely on what they had read or heard about the country.”

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