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Apple is about to show the future of the iPhone and the rest of its products.
The company will kick off its Worldwide Developers Conference, or WWDC, where it will unveil software updates for all its platforms. It will bring iOS 18 as well as new versions of operating systems for the iPad, Apple Watch, TV and their Vision Pro headset.
Much of this future is expected to be based on artificial intelligence. Apple has been facing questions for months about what it plans to do with the technology, and the live keynote is said to be the event where it will reveal its answer.
There will likely be summary tools for various apps, as well as “Apple Intelligence,” which may come in the form of a beta version, an online subscription that brings AI services to Siri, and more.
The event will begin on Monday at 10:00 local Pacific time (18:00 BST) and will be streamed live online. Catch up on all the news and watch the event below.
Apple’s event comes amid the AI ​​boom
It may be a risky time to announce new AI features in terms of public perception of the technology, but there’s no doubt that AI is currently experiencing a massive boom.
Last week, AI chipmaker Nvidia overtook Apple to become the world’s second most valuable company behind Microsoft, whose market capitalization topped $3 trillion for the first time in history.
Since the launch of ChatGPT OpenAI in November 2022, Nvidia’s stock price has increased 10 times.
Anthony CuthbertsonJune 10, 2024 4:50 p.m
Tim Cook ready for WWDC
Tim Cook posted his usual pre-WWDC morning tweet showing the sunrise over the Apple Park campus.
Since the pandemic, the events have been pre-recorded from various parts of the tech firm’s California headquarters, with the Steve Jobs Theater pictured reserved for the stream, which developers and journalists can watch.
There are only two hours left until departure.
Anthony CuthbertsonJune 10, 2024 3:39 p.m
Greetings from California!
Good morning from California. Clouds are on the horizon, but the sun is breaking through.
Make of those weather metaphors what you will. We’ll be taking the temperature of everything live from the event, which starts in just over two hours.
Andrew GriffinJune 10, 2024 2:38 p.m
“Apple Crosses the AI ​​Rubicon”
Apple will be the “AI coming-out party” today, according to industry analyst Dipanjan Chatterjee, who works for market research firm Forrester. In a note sent to the address The Independent says that Apple’s earlier reticence on artificial intelligence was entirely on brand, however its silence on the subject has since become deafening.
The biggest beneficiary of this new focus on artificial intelligence could be Siri, Apple’s virtual assistant, which has been overshadowed by OpenAI’s ChatGPT and other chatbots from Google and Microsoft over the past 18 months.
Here’s what Chatterjee had to say ahead of today’s event:
Apple crosses the AI ​​Rubicon at its Worldwide Developers Conference (WWDC). This event is all about software, and it’s the perfect opportunity for an Apple AI coming-out party for the entire ecosystem of Apple devices. And the time couldn’t be more ripe.
You will see artificial intelligence everywhere. You might not even know it’s there. The whole point of AI for Apple is to improve the user experience for its users and you’ll see it kick a whole bunch of Apple apps like Photos, Music and their office apps, all of which will be a little bit smarter and better at what they do, including voice memo transcription and photo editing. Yes, it’s an incremental improvement, but now Apple is getting points on Wall Street for being explicit about the AI ​​that powers the brains behind the machine.
Siri should be the biggest beneficiary of the newfound wonders of generative artificial intelligence. The as-yet-unfulfilled promise of this strangely useless assistant may yet be fulfilled and emerge to deliver the consumer experience that Apple’s other offerings have always provided. We’ve all seen ChatGPT breathe new life into a crappy chatbot, and Apple’s conversations with OpenAI — and Google, too — may do the same wonders for a moribund Siri.
Dipanjan Chatterjee, Principal Analyst at Forrester
Anthony CuthbertsonJune 10, 2024 2:00 p.m
Tim Cook meets with students ahead of WWDC
Apple CEO Tim Cook met with the student developers who were among the winners of Apple’s Swift Student Challenge ahead of today’s big event.
This challenge forces students to develop applications that solve real-world problems. “We invite you to brainstorm and develop thoughtful ideas for apps that address important issues in your community and beyond,” according to Apple’s website.
A dozen young developers were given the chance to show off their creations to Apple’s boss, including 22-year-old Dezmond Blair, whose mountain bike app MTB-XTREME could soon find its way into Apple’s Vision Pro.
“It’s amazing to see their creativity and determination in full swing,” Cook wrote in a post on X.
Starting up #WWDC24 in the best way possible – meeting the student developers who won our Swift Student Challenge. It’s amazing to see their creativity and determination in full display! pic.twitter.com/b56k8kcGZs
— Tim Cook (@tim_cook) June 9, 2024
Anthony CuthbertsonJune 10, 2024 12:06 p.m
Why Apple’s iPhone AI could be its riskiest move yet
The timing of Apple’s AI-focused WWDC isn’t ideal. The hype that surrounded artificial intelligence at the turn of 2022 and 2023 has subsided, replaced by doubts about its current usefulness and fears about its ultimate potential.
In his latest dive into what artificial intelligence — or “Apple Intelligence,” as it will reportedly be called today — could mean for the iPhone maker, tech editor Andrew Griffin writes:
A long-promised revolution in society is yet to come, and describing something as powered by artificial intelligence is likely to give the impression of a cheap and potentially unethical jab at a sci-fi thrill.
Apple began its current rush to infuse everything AI into that latter market as investors clamored for it to catch up and users wondered if they were missing out by not having Google phones. Now its products will indeed arrive in a world of suspicion and cynicism, where people will think that AI will hurt them as much as it will help them.
Apple has some very public and largely laudable principles that may hold it back in AI. The technology is truly a massive data analytics tool and is only as good as the information it has, but Apple’s public belief that privacy is a human right means it minimizes data collection. Its commitment to security means it will likely want to limit access by any automated system. And its tight control over its own brand means it will want to avoid any systems likely to generate offensive or even politically sensitive output, as AI often does.
Andrew Griffin
You can read the full story here:
Anthony CuthbertsonJune 10, 2024 10:02 am
Vision Pro back in sight?
The entire discussion at this year’s WWDC was about artificial intelligence. But last year it was all about augmented reality and Apple’s Vision Pro headset.
In the 12 months since its announcement and roughly four months since it went on sale in the US, it seems to have lost some of its excitement. Despite strong reviews for the headset, it has fallen out of the discussion a bit, at least in part due to the lack of content to watch on it.
WWDC will likely bring new software updates and possibly new things to watch inside the headset. And it may also bring notifications about availability in other countries.
Andrew GriffinJune 10, 2024 05:26
How to watch live
There are many ways to watch Apple’s live events, including its dedicated website. But the most convenient is probably YouTube, which has a reliable player and also offers a tool to sign up for notifications when it actually starts.
Andrew GriffinJune 10, 2024 05:24
What to expect from Apple’s big event
We know it will be about software updates for all Apple platforms, because it always is. And we know it’s going to revolve around AI, because it kind of has to.
But much else about Apple’s upcoming event remains a mystery. Here’s everything we know about it.
Anthony CuthbertsonJune 10, 2024 05:22
Hello and welcome…
… to The IndependentApple WWDC 2024 Live Stream.
Andrew GriffinJune 10, 2024 05:20