The British supersport brand is returning to its cycling roots with the launch of the all-new Dash

When an email landed in my inbox from Ariel, the British sports car brand known for its Atom racing car and Nomad dune, I thought someone had mistaken me for another JC. Jeremy Clarkson and his Top Gear duo may have been the ones who introduced me to the Ariel brand, but this email was for me.

That’s because the English brand Somerset is returning to the world of bicycles after a 92-year hiatus.

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