Apple’s share price continues to rise following its appearance at WWDC this week, where it unveiled a suite of Apple Intelligence AI features for the iPhone, iPad and Mac. In intraday trading today, Apple overtook Microsoft to once again become the world’s most valuable company, but the two tech giants may trade places during the day.


Apple shares broke through the $200 mark on Tuesday, setting a new all-time high, and are up another 3% at the time of writing today. Generative AI has been a hot topic for investors since ChatGPT’s debut in 2022, and Apple’s finally unveiling its own strategy for the technology likely contributed to the surge.

Apple Intelligence will allow users to summarize text, create custom emoticons and images, receive priority notifications, and more. Siri is also getting smarter with Apple Intelligence, with better language understanding and more controls for individual apps. Features will require an iPhone 15 Pro or later, or a Mac or iPad with an M1 chip or later.

As of writing, Apple had a market capitalization of $3.28 trillion compared to $3.25 trillion for Microsoft.

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