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The fast-moving AI video generation market has shifted again: Luma AI, a startup backed by the famous Silicon Valley firm Andreessen Horowitz, today announced a free public beta of its new AI video generation model, Dream Machine, and is already facing. crowding of users.
Although the model promises generations of up to 120 frames per 120 seconds (2 minutes or frames per second), in reality many users waited hours in the digital queue on the Luma Dream Machine website to process their video. This is due to the high volume of traffic, according to the company.
“Hey everyone, thanks so much for all the enthusiasm and support!” wrote Barkley Dai, Luma’s product and growth leader, in a message on the company’s Discord channel earlier. “We are current[ly] we are facing high demands and we are working on increasing our capacity! All generations will not be lost, but it will just stand in line. We will update the status here as soon as we have additional capacity!”
A few hours later, Dai provided the following update:
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“Our team has added more capacity and the queue is now getting shorter as a result! In the near future, we estimate that the current backlog of pending generations may still take several hours to fully process. Under normal circumstances, it only takes 2-3 minutes to convert your call to video, and we appreciate your patience as we deal with the influx of people interested in trying out this revolutionary tool. The generation speed will continue to improve...
They will be generated as soon as possible, and we appreciate everyone’s patience and support today, and encourage you to keep checking back for the rest of the week and beyond as we improve the Dream Machine.“
The high-quality AI video generator comes from little-known startup Luma AI, which VentureBeat previously covered when it released its Genie 1.0 text-to-3D asset generator model in November 2023. Luma AI has raised more than $70 million, including $43 million of that in its Series B since January 2024, according to TechCrunch.
In a smart PR strategy, the company previously deployed Dream Machine to leading AI video creators and filmmakers, who got a chance to test its ability to generate videos from text prompts and still images before opening a public beta today. they posted their work throughout the day.
Others who are just getting their hands on it also find it extremely impressive, inviting comparisons to OpenAI’s Sora, while some say it’s already better.
In VentureBeat’s limited tests of the Dream Machine web app, the text-to-video function worked with only sporadic accuracy when it came to displaying what we asked in our challenge. However, the video was generated after a few minutes and featured extremely smooth, judder-free motion and high-definition, high-detail assets.
It’s clear that the race to create impressive AI video models is entering a new round, and OpenAI’s Sora, which is still only available to a small select group of users, now faces some very stiff competition – not to mention other AI video model providers Runway, Pika and the new Chinese competitor Kling.