LG announces pricing and availability of eagerly awaited B4 OLED TVs

While AV enthusiasts with relatively deep pockets may still be drawn to premium LG G4 OLED TVs with Brightness Booster+ Micro Lens Array technology or mid-range C4 models with powerful processors and premium panels, the brand has confirmed today that it’s significantly more affordable. The B series are also seriously appealing this year for anyone with a tighter budget to work with.

The 2024 B4 OLED series is available starting today in 77-, 65-, and 55-inch sizes for $3,299.99, $2,299.99, and $1,499.99, respectively, on LG’s website. At the time of writing, these B4 prices represent savings of $200, $200, and $300, respectively, over the same-sized C4 models.

If you’re wondering what you’re missing out on when you choose the B4 over the C4, there are four main things. Their panels lose the C4s’ Brightness Booster spec, their designs aren’t considered “Ultra Slim”, their processor drops from the C4s’ Alpha 9 Gen 7 platform to the Alpha 8 AI Processor 4K, and gaming support tops out at 120Hz. , rather than the 144Hz C4s. Of course, this last point will only matter to PC gamers with equipment and games capable of supporting the still relatively rare 144Hz refresh rate.

Another peripheral difference is that the B4 loses the voice recognition feature on the C4 remote, meaning you’ll need to press the microphone button on the B4 remote to issue voice commands.

Among the features you don’t get with the B4s Alpha 8 processor that you get with the C4s Alpha 9 is the most powerful version of LG’s Dynamic Tone Mapping Pro system, where HDR images are optimized for each scene in real time. screen capabilities. A significant innovation that the Alpha 8 AI processor shares with the Alpha 11 and Alpha 9 processors of the G4 and C4 models is Object Enhancing By Visual Perception, where the processing can detect faces and bodies in the image and gently sharpen them. background information, creating a sense of depth and focus in the image that more closely mimics the way your eyes interpret the real world.

The B4s also improve on their B3 predecessors by supporting 4K gaming at 120Hz as well as variable refresh rates (including Nvidia G-Sync and AMD FreeSync formats) on all four HDMIs instead of just two. Additionally, the Alpha 8 AI processor on the B4s offers decent performance over the Alpha 7 B3s when it comes to upscaling sub-4K sources.

Other notable features of the B4 series include the LG Game Dashboard and Game Optimizer; claimed GtoG response time of 0.1ms; built-in support for Amazon Alexa, Apple Airplay 2, HomeKit and Chromecast; support for external Google Assistant devices; virtual 9.1.2-channel audio upscaling; and the LG WOW Orchestra system, where the speakers in the TV can join forces with the speakers in compatible LG soundbars.

Smart features are finally provided by LG’s latest webOS 24 smart system, which now includes access to over 300 free streaming channels within the LG Channels platform, as well as all the usual streaming services (Netflix, Disney+, Prime Video, Apple TV+, YouTube, etc. ) that you would now expect on premium TV.

The B4 range is also now available in the UK, with all three models currently priced at £3,299.98 for the 77in, £2,299 for the 65in and £1,499 for the 55in.

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