Amazon announces summer Prime Day – here are the essential details for the two-day sale

Retailer Prime is hosting a huge sale this July, here’s everything you need to know, including ways to find the cheapest price and pre-sale deals we think are worth buying

Shoppers can download the Amazon app for a more hassle-free shopping experience(Phil Barker/Future Publishing via Getty Images)

Amazon is set to slash hundreds of its online prices this summer in its upcoming July Prime Day Sale, with a huge number of their most popular brands available at a fraction of their usual prices. The official date is less than a month away, the seller confirmed today that the sale will be spread over July 16th and 17th.

Everything from Samsonite and Ninja to tech favorites Samsung and Google and popular beauty brands like Revlon, GHD and Clarins are on sale. Meanwhile, Amazon’s own products such as its Ring Doorbells wireless security and Alexa devices will be included in the discounts.



It’s one of the biggest shopping events of the year, with shopper writers scrambling to make sure consumers get the most out of it. And the biggest blockbuster is, true to its namesake, only available to Prime members.

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This means that anyone who wants to get the discount will need to sign up for their membership, but as always, the little-known consumer tip means you can avoid paying the usual £8.99 monthly fee and grab the sale without paying a penny . This is all because the seller’s current 30-day free trial lines coincide with the start of the two-day sales bonus.

So, anyone who is eager to get the Prime Day 2024 summer bargain can make the most of its free trial without having to pay for a subscription. After a month’s trial, the price increases to £8.99 a month, but you can opt out and leave when it suits you.

Free Amazon Prime Membership

Do you like free delivery? Access to Deliveroo Plus is one of the many benefits of being an Amazon Prime member, including exclusive Prime Day discounts and benefits on Hello Fresh, music, books and Prime Video. Normally £8.99 a month, you can now get a 30-day free trial to access the latest offers.

Despite being a few weeks away, one of the best things about Amazon’s announcement is the flurry of early morning deals that come with it. As we speak, there are plenty of discounts worth keeping an eye on, as we’ve highlighted below.

The best pre-Prime Day deals

Before the 2024 Main Day Sale begins on July 16, these are some of the best discounts you can take advantage of. To find their condensed list, all shoppers should head over to the site’s “Deals You Might Like” or “Today’s Deals” sections.

The current early sales include hundreds of TVs including this 44in Sony 4K HDR device, which is reduced from its original £699 to a cheaper £450, while Amazon’s own Fire TV range is also discounted. For tech fans, there are decent price cuts on Google and Samsung devices, including the sleek Galaxy Watch 6 smartwatch.

Amazon’s own devices, such as the Echo Dot, are expected to peak during the Prime Day event(Amazon)

Beauty fans eager for a sale might want to save the official GHD Amazon storefront as it’s another brand with recent price drops. The original hair straightener is now £105.99, down from the usual £139. Elsewhere, rival brands Dyson and Shark are running their own sales, so it’s the perfect time to do some research.


Amazon also encourages customers to follow a few tips on how to find the best prices, after all, thousands of discounts will be launched, which means finding the best price can be difficult. The first thing is to set up deal alerts, this will put all of your most wanted products on an alert list that Amazon will notify you of when one goes on sale.

Furthermore, it wouldn’t be a Prime Day sale without the involvement of his favorite ‘Alexa’. Prime members can also set up an offer alert, add to a shopping wishlist or save an offer “for later” by simply asking Alexa – useful if you have an Echo Dot, Fire TV or Echo Show at home.

With the summer price drops in full swing, there are plenty of competing sites that consumers should keep an eye on as well. So does Amazon. John Lewis has just ended its tech sale, while online beauty shop LookFantastic is currently offering 20% ​​off.

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