Apple’s online store went down this morning in Germany, France, Australia, the UK and Canada as the company prepared to take pre-orders for the Apple Vision Pro in the five regions.


Pre-orders begin at 5:00 AM PT or the following local times. The local currency starting prices below are for the 256GB model without prescription lenses and other accessories.

  • Australia – 10pm AEST – $5,999
  • Canada – 5am PT – $4,999
  • France – 14:00 – €3,999
  • Germany – 14:00 – €3,999
  • UK – 1pm – £3,499

The Apple Vision Pro will launch in five countries on Friday 12 July, and interested customers can currently book a 30-minute demo of the device at their local Apple Store from launch day until Thursday 18 July.

The Vision Pro is undoubtedly Apple’s most technically advanced product and a remarkable feat of engineering that catches your eye at first sight. However, potential buyers should visit an ‌Apple Store‌ to try it out and thoroughly research its capabilities before purchasing. To learn more, check out our dedicated Vision Pro summary.

According to analyst Ming-Chi Kuo, Apple is expected to produce fewer than 400,000 Vision Pro headsets in 2024 due to manufacturing complexity. However, Apple is reportedly already working on a new version of the ‌Apple Vision Pro‌ for 2025 that will be more affordable.

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